Loyalty systems

Loyalty system is a flexible system of discounts and gathering of various loyalty points, which can be applied to both companies that sell products and those that provide services. It is intended for attracting new clients and maintaining old ones using various discounts and other ways of motivation.

Main Functions of the System:

• To manage and plan the parameters of Loyalty;
• Administer the data of the Loyalty System;
• To provide fast and automatic service to the clients based on set loyalty parameters;
• To gather and provide the information on Loyalty Operations (special reports).

 The Advantages of the Loyalty System

Effective management, control and planning of loyalty programs of the company.

The parameters of loyalty program are set and managed easily and they can be changed if needed. This allows the company to implement and plan special loyalty promotions easily. The parameters of the Loyalty System are set and managed by the trader (the parameters can be managed from one computer and the updated data is downloaded to the system of the cash register before giving a discount to the client).

Simple gathering and administration of the data of the company’s loyalty program.

The loyalty program data, kept in the EPS server is presented via special reports, therefore the company can easily calculate the effectiveness and use of the loyalty program.

A possibility to organize loyalty promotions together with partners.

Collective loyalty programs can be organized together with several partners using the loyalty system (partners do not have to have a loyalty system of their own). Errors are avoided when the discount is given to the client. A discount intended for the client is given automatically and the validity of loyalty parameters in the system is verified therefore the errors are avoided;

Client service becomes faster.

The discount for the clients is given much faster when using the loyalty system (such procedure takes up to 2 seconds).

Commonly Used Functions:

 Groups of cards: there is a possibility to group loyalty cards and to apply different terms and conditions (discounts) to each group.

Basic discount: a minimum discount that every holder of a loyalty card will get.

Cumulative discount: a discount which depends on the value of client’s purchases made during a certain amount of time (for example, a month or a year).

Instantaneous discount: a discount which is applied based on the amount of money spent by the client when he purchases goods/services.

Special price: a certain price of a product/service set for unit or special discount in percent for one type of goods or services.

Price for the package: a special price assigned to a set of goods/services composed from several goods.

Loyalty points: accumulation of loyalty points depends on the payable amount shown in the receipt; they can also be given when buying exclusive goods or sets of goods. The accumulated loyalty points can be used to pay for goods and/or services.

Loyalty points with growing rate: points are accumulated according to the activity/value of a customer. For example, a frequent shopper would get twice more points than a regular one.

Additional cards: two or more cards that share the same account. Therefore, for example, family members can accumulate loyalty points in one common account.

Birthday present: exceptional circumstances when shopping on your birthday.

Client Database

It is the core of the loyalty system. Data on clients and their purchases (date, place of purchase, goods purchased, etc.) is gathered in the client database. It helps to define the most valued clients, prepare various analytical reports, propose, and forecast future promotions and their effect on purchases of clients.

Loyalty Webpage

The holders of loyalty cards can follow the data on their cards in a webpage: they can see the accumulated loyalty points, the limits of cumulative discount, edit personal information. Meanwhile the issuers of the card can see and edit all the information of their clients. They can inform their clients about promotions, special offers, etc. via the webpage.

 Service of Loyalty Cards

Holders of payment cards participating in the Loyalty Program can be attended when the company is connected (Online) to the authorization center and even when it is offline; in any case the client gets a discount established in the rules of the Loyalty Program. 

Main Functions of the System:

• To effectively administer and manage payments for goods and services received by the clients (a module for calculating payment penalty is integrated into the system).
• To give discounts intended for loyal clients of the company;
• Automatically generate invoices for clients;
• Reports provided to the company on fixed periods;
• The information is automatically provided to clients of the company: the information can be sent by email, published in the webpage or presented in other ways.

The Advantages of the System of Credit and Debit Cards

Convenient way of payment for the clients of the company: a client can pay for the goods and services purchased once a month, also there is an opportunity (during the payment) to automatically administer the terms of the contract.
Saving costs: the holders of payment cards of the company are serviced at the EPS authorization center instead of bank. Therefore the commission paid to the bank is saved.
Loyalty of the clients to the company: due to the system payment cards the existing clients of the company are maintained and new clients are acquired more easily. There are various models of application of discounts available for clients who use payment cards of the company.
Automatic reports: EPS LT provides invoices and other requested reports in agreed electronic format, so they can be easily uploaded to already existing databases or systems.