Awareness of contactless payments in the UK has made big strides over the last two years, according to the Contactless Payment Index results from eDigitalResearch. Over half (58%) of consumers now report to seeing a contactless payment point or symbol, an increase from just 15% in 2012.
The survey of 2000 consumers found that over half (55%) of respondents now own some sort of contactless payment card, with many owning more than one. Of those that have access to the technology, 38% have so far used their cards to make a contactless payment – mainly at supermarkets and convenience stores where speed is of the essence.
In comparison, almost 1 in 10 (9%) of the UK population now have access to an NFC – enabled smartphone device – 49% who have used the technology to make a contactless mobile payment, the majority of whom are repeat users.
However, the study also found that concerns surrounding security, fraud and technical issues still remain some of the key barriers to widespread adoption. When asked what one improvement consumers would like to see with both contactless card and mobile payments, almost one – third of those asked said they would like better or tighter security surrounding the technology. Similarly, of those consumers who think they will never use contactless payments, over half (53%) said that concerns over security and fraud are holding them back , whilst an even bigger percentage (71%) are simply happy with the way they pay now.
Information source: eDigitalResearch.